ALL ARTICLES AND INSIGHTS
Explore strategy, markets, and business perspectives.
A Dollar of Unconfirmed Cost Becomes More Than Three Dollars on the Shelf
Executives debate the distributor's margin and treat freight and FOB as settled. Yet in a value chain, a cost fixed at the start is multiplied by every margin and tax that follows. Which of your inputs carries the most weight, and have you confirmed it?
A Lower FOB Cost Can Worsen Your Viability Ratio While Improving Your Price
Lower your FOB cost and the shelf price falls, yet the viability ratio can slip. The reason sits in which layers of the chain move with cost and which do not. What is your ratio actually telling you?